Case Studies
The Future of Fonts on Your Web Site
By Jim Moore

Typekit

A perennial challenge in web design centers on fonts or, more accurately, typography. Because your web site can be accessed from any computer with an Internet connection, actual text (opposed to a graphic) forces us to use fonts that are commonly found on ALL computers whether PC, Mac or otherwise so the page looks consistent. These tend to be standard fonts like Arial, Verdana, Georgia, Helvetica etc...

This has worked out fine but restricts the use of any other font to a graphic which typically is not good because graphic are inaccessible - that is, they can not be read by screen readers or other assistive devices used by the sight impaired.

Fortunately, a new trend is emerging....font services. Soon to launch TypeKit allows a web site to "subscribe" to a font library for around $50 a year. Using the tag : @font-face, any font in that library can be imported into your site instantly and used as real text. If it takes off it will be revolutionary for web design and development.

We've tested Typekit and think it's a go. Don't get too excited however. We'll still push you to use a standard font for basic copy. No one wants to read a cursive script on the web.

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Wednesday, September 2, 2009