Believe me when I say I don't believe the world needs another web developer's blog. Other web development firms have done a great job of using blogs to give us a wide range of topics on best uses of the web. In fact, when we walked out of our first meeting on our web site re-design there was no blog on the list. But then the very words I use with our clients kept haunting me - your web site is a tool not a brochure, use it as such! Maybe our blog could actually be a useful tool for our clients and others struggling to navigate their business online.

What do people looking for web development want? In my experience they want an understanding of what the web affords them without long technical explanations. It's very hard to explain useful web technologies as I watch eyes glass over. No worries - I get it. Time is short and people want to use technology not learn it.

So here's my commitment for this blog. I will take commonly asked questions and key web trends that I think are key for organizations and promise to discuss them well in 250 words or less. No techno-speak, simply how I'd explain it if asked in the check-out line at the grocery store (it's happened). This is harder that you may think but let's see how it goes. Hopefully, people will find this useful.

Jim Moore
Principal and Founder
FarmHouse Studios

P.S. To keep me honest there's a word count below each article.